About Us

390+ Points Of Sale in India

72 Exclusive Brand Stores

319+ Large Format Stores

About
The Brand

Design
Philosophy

About
Anita

About
OBPL

Our
Headquarters

Our
Initiatives

Awards &
Recognition

About The Brand

Redefining contemporary style for the urban Indian woman since 1995

AND was born 25 years ago when Anita recognized the rise in women in the workforce and the lack of diverse options in India for progressive, self-driven and ambitious women.
Bridging the gap for the contemporary woman, AND became a trailblazer to offer effortless global styles tailored for the urban lifestyle of today, that empowers the cosmopolitan multi-faceted woman.

OUR DESIGN PHILOSOPHY

At AND, every piece is designed to be versatile, elegant and empowering that celebrates the contemporary lifestyle of the modern woman.

About Anita

For over 30 years, Anita Dongre has played a pivotal role in India's fashion scene. She established her first brand in 1995 to bring contemporary fashion to Indian women. Today, her business employs 2800 people, over 1,000 stores across 4 countries, and online retail in 250 countries.

As the Chairwoman and Chief Creative Officer, she leads several brands, including Anita Dongre Couture, Grassroot, AND, and Global Desi. Committed to "Fashion For Good," the brand prioritises social and environmental sustainability.

Ochre and Black private limited

Ochre & Black Private Limited has carved its niche in the fashion world with iconic brands like AND and Global Desi. While AND embodies the elegance of contemporary Western wear, Global Desi infuses your wardrobe with the lively spirit of India. Each brand under Ochre & Black Private Limited boasts its own unique identity, making a distinct statement in fashion.

550+ Points Of Sale in India

97 Exclusive Brand Stores

460+ Large Format Stores

OUR HEADQUARTERS

an eco-friendly & ergonomically-designed workspace in which life and business are built around conservation.

OUR INITIATIVES

Manufacturing

We meticulously select our manufacturing partners, giving preference to those who use zero-discharge washing units, practice rainwater harvesting, and implement LED lighting to reduce carbon emissions in their facilities.

Packaging

Anita Dongre's fashion house has taken a pioneering step by initiating a full-fledged plastic waste management initiative. Teaming up with Lucro Plastecycle, they are dedicated to recycling locally acquired plastic to create eco-friendly packaging solutions.

Respun

We have partnered with Respun, a company that recycles our fabric waste into fibers and yarns to create new products. Respun specializes in recycling end-of-use garments and textiles, preventing them from ending up in landfills. They transform these materials into items such as fibers, yarns, rugs, mats, felts, packing blankets, insulation, and thermal packaging.

Canopy

We are partnered with NGO Canopy to protect forests in our packaging and fabric choices and are part of both the CanopyStyle and Pack4Good initiatives.

Tencel Lyocell Fabric

TENCEL™ Lyocell fibres are regenerated cellulosic fibres renowned for their natural comfort and environmentally friendly closed-loop production process. They offer excellent quality, performance, and flexibility. Their distinct physical characteristics result in a strong and gentle profile, making them gentle on the skin and effective in managing moisture.

Modal Fabric

Modal fabric is highly sought-after for its sustainability and softness. It is derived from beech trees, which are a renewable resource, and the production process is designed to be eco-friendly. The fabric has a luxurious feel, drapes beautifully and has excellent moisture-wicking properties.

Charoti Tailoring Unit

Jawhar Tailoring Unit

Dhanveri Tailoring Unit

Modgaon Tailoring Unit

ANIMAL CARE & CRUELTY-FREE FASHION

We are striving to drive a change in all aspects of procreating a green environment. We understand the importance of co-living in peace and are active advocators of animal care & cruelty-free fashion.

‘Cruelty-Free’ Fashion

We are firm believers in equality – for humans and animals alike. All our accessories are made from cruelty-free, PETA approved materials.

Vegetarianism

As a part of our ongoing endeavor to ensure ethical treatment towards animals and reduce our individual and collective environmental impact, our company is now vegetarian.

‘Pet-Friendly’ workplace (Dog shelter)

We are passionate about animal welfare. We have adopted five adorable stray dogs at our Headquarter campus who were inhabitants of the area before our facility came up.

Awards & Recognitions